As an integral component of engagement, investing in stadiums may be critical to the future of sports. This begs the question: For fans at home, is seeing a raucous, packed stadium, with thousands of spectators surrounding the field, a necessary part of watching the game on TV? Arguably, it is, with the scale and physicality of the social spectacle conveying the impact of live competitive sports.
NFL teams and stadium owners-groups that sometimes overlap-find themselves in a paradox: They need to focus on high-quality broadcast experiences while also trying to get people to the games.
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9 Indeed, TV rights generate a significant portion of NFL revenues. 8 In 2018, NFL broadcast games were 46 of the top 50 most-watched American TV programs. 7 And although stadium attendance has been cooling, viewership-and revenues from broadcasting live football games-are higher than ever. 6 In one year, a typical stadium will fill more than 500,000 seats just for NFL home games. Among sports in North America, the NFL is the largest in terms of visitors, revenues, and viewership. With enormous scale and reach, National Football League (NFL) stadiums can be a proving ground for fan experiences that can be applied to all large entertainment venues. As more of these experiences require digital transformation, the costs can rise and generating returns can become more challenging. These technological and social changes have unsettled the role of the stadium in many American lives-and are pressuring those who build and manage stadiums to further differentiate and deliver better fan experiences. 4 As Deloitte’s 2019 Digital media trends survey highlights, people now have an abundance of entertainment literally at their fingertips, vying for their time and attention. 3 Many also watch on the go, getting updates from social media and livestreaming apps rather than committing three hours to watch a game in real time. 2 Ticket prices are too high for many sports fans who have built comfortable “digital nests” at home with enormous TV screens, surround sound, and access to 24/7 games and commentary. Get the Deloitte Insights appĪnd yet stadium attendance has stagnated.
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